Steve E. Jenkins

Brand Identity, Digital Design, Brand Strategy

A sleek and playful brand identity that tactfully showcases a tasteful and diverse product line.

01_logostyle 1 02_LogoStyle_1 1 03_Logo_Wireframe_1 2
SEJ (Steve E. Jenkins)

As an artist, designer, and all-around creative, Steve E. Jenkins has established himself as a visionary, technician, and strategist with a passion for tackling bold challenges. His portfolio spans an impressive range of creations, including children’s books like Be and Yes Mon, a recipe book titled D1SH, a comic and animated series featuring the robot K12, video game concepts DONK Battle Racing and Detroit Smash, as well as innovative designs of automobiles, electronics, and timepieces.

04_Colors 2 05_Strips 1
06_albumCover_1 07_IG_Post_1
08_Print_1 09_albumCover_2
11_Fontstyle 12_albumArt_1 13_WordPlay_1_2 1
The Challenge

With SEJ embodying such a multifaceted creative force, Jonkers Design set out to craft a cohesive brand identity and strategic position that would capture the essence of Steve’s design philosophy. This rebrand needed to unify SEJ’s diverse creations under one vibrant and engaging visual language, integrating the original SEJ logo while adding fresh energy and connectivity across all of the brand’s products.

14_Print_2
15_albumCover_3
17_Identity_1 18_IG_Post_2
19_IG_Post_3 20_albumCover_4
The Strategy

Jonkers Design developed the brand concept “Taste and Tact,” which reflects both the unique visual identity and the spirit that defines SEJ’s work. This phrase serves as the brand’s guiding principle, balancing dual ideals—experimental yet safe, uncompromising yet inviting, bold yet respectful, unapologetic yet thoughtful. This balance forms the foundation on which SEJ’s brand identity can thrive, now and into the future.

23_albumCover_5 24_WordPlay_2_Square_2 1
25_BTS_1 26_BTS_2
27_RealWorld_1 28_Print_3
29_LogoStyle_2_Square 1 30_albumCover_6
31_albumArt_2
The Solution

Guided by the “Taste and Tact” ethos, Jonkers Design introduced a lively, bold color palette to infuse the brand with a fresh vibrancy. A playful slash was incorporated as a unifying design element, adaptable across layouts with or without the logo. This refreshed style has been seamlessly applied across SEJ’s platforms, from print publications to social media.  

With elements like the dynamic slash, expressive handwriting, refined typography, and vibrant colors, SEJ’s brand identity now exudes high-quality craftsmanship paired with a spirited flair and thoughtful purpose. This revitalized visual language has harmoniously integrated the Steve E. Jenkins brand of products into one family that tactfully showcases his top-tier designs with taste.

32_Identity_2 33_IG_Post_4
34_Collage 1 35_Print_4 36_WordPlay_2 1

Steve E. Jenkins

Brand Identity, Digital Design, Brand Strategy

A sleek and playful brand identity that tactfully showcases a tasteful and diverse product line.

01_logostyle 1 02_LogoStyle_1 1 03_Logo_Wireframe_1 2
SEJ (Steve E. Jenkins)

As an artist, designer, and all-around creative, Steve E. Jenkins has established himself as a visionary, technician, and strategist with a passion for tackling bold challenges. His portfolio spans an impressive range of creations, including children’s books like Be and Yes Mon, a recipe book titled D1SH, a comic and animated series featuring the robot K12, video game concepts DONK Battle Racing and Detroit Smash, as well as innovative designs of automobiles, electronics, and timepieces.

04_Colors 2 05_Strips 1
06_albumCover_1 07_IG_Post_1
08_Print_1 09_albumCover_2
11_Fontstyle 12_albumArt_1 13_WordPlay_1_2 1
The Challenge

With SEJ embodying such a multifaceted creative force, Jonkers Design set out to craft a cohesive brand identity and strategic position that would capture the essence of Steve’s design philosophy. This rebrand needed to unify SEJ’s diverse creations under one vibrant and engaging visual language, integrating the original SEJ logo while adding fresh energy and connectivity across all of the brand’s products.

14_Print_2
15_albumCover_3
17_Identity_1 18_IG_Post_2
19_IG_Post_3 20_albumCover_4
The Strategy

Jonkers Design developed the brand concept “Taste and Tact,” which reflects both the unique visual identity and the spirit that defines SEJ’s work. This phrase serves as the brand’s guiding principle, balancing dual ideals—experimental yet safe, uncompromising yet inviting, bold yet respectful, unapologetic yet thoughtful. This balance forms the foundation on which SEJ’s brand identity can thrive, now and into the future.

23_albumCover_5 24_WordPlay_2_Square_2 1
25_BTS_1 26_BTS_2
27_RealWorld_1 28_Print_3
29_LogoStyle_2_Square 1 30_albumCover_6
31_albumArt_2
The Solution

Guided by the “Taste and Tact” ethos, Jonkers Design introduced a lively, bold color palette to infuse the brand with a fresh vibrancy. A playful slash was incorporated as a unifying design element, adaptable across layouts with or without the logo. This refreshed style has been seamlessly applied across SEJ’s platforms, from print publications to social media.  

With elements like the dynamic slash, expressive handwriting, refined typography, and vibrant colors, SEJ’s brand identity now exudes high-quality craftsmanship paired with a spirited flair and thoughtful purpose. This revitalized visual language has harmoniously integrated the Steve E. Jenkins brand of products into one family that tactfully showcases his top-tier designs with taste.

32_Identity_2 33_IG_Post_4
34_Collage 1 35_Print_4 36_WordPlay_2 1 Divider
Steve E. Jenkins

Brand Identity, Digital Design, Brand Strategy
A sleek and playful brand identity that tactfully showcases a tasteful and diverse product line.

01_logostyle 1 02_LogoStyle_1 1 03_Logo_Wireframe_1 2
SEJ (Steve E. Jenkins)

As an artist, designer, and all-around creative, Steve E. Jenkins has established himself as a visionary, technician, and strategist with a passion for tackling bold challenges. His portfolio spans an impressive range of creations, including children’s books like Be and Yes Mon, a recipe book titled D1SH, a comic and animated series featuring the robot K12, video game concepts DONK Battle Racing and Detroit Smash, as well as innovative designs of automobiles, electronics, and timepieces.

04_Colors 2 05_Strips 1 06_albumCover_1 07_IG_Post_1 08_Print_1 09_albumCover_2
11_Fontstyle 12_albumArt_1 13_WordPlay_1_2 1
The Challenge

With SEJ embodying such a multifaceted creative force, Jonkers Design set out to craft a cohesive brand identity and strategic position that would capture the essence of Steve’s design philosophy. This rebrand needed to unify SEJ’s diverse creations under one vibrant and engaging visual language, integrating the original SEJ logo while adding fresh energy and connectivity across all of the brand’s products.

14_Print_2 15_albumCover_3
17_Identity_1 18_IG_Post_2 19_IG_Post_3 20_albumCover_4
The Strategy

Jonkers Design developed the brand concept “Taste and Tact,” which reflects both the unique visual identity and the spirit that defines SEJ’s work. This phrase serves as the brand’s guiding principle, balancing dual ideals—experimental yet safe, uncompromising yet inviting, bold yet respectful, unapologetic yet thoughtful. This balance forms the foundation on which SEJ’s brand identity can thrive, now and into the future.

23_albumCover_5 24_WordPlay_2_Square_2 1 25_BTS_1 26_BTS_2 27_RealWorld_1 28_Print_3 29_LogoStyle_2_Square 1 30_albumCover_6 31_albumArt_2
The Solution

Guided by the “Taste and Tact” ethos, Jonkers Design introduced a lively, bold color palette to infuse the brand with a fresh vibrancy. A playful slash was incorporated as a unifying design element, adaptable across layouts with or without the logo. This refreshed style has been seamlessly applied across SEJ’s platforms, from print publications to social media.  

With elements like the dynamic slash, expressive handwriting, refined typography, and vibrant colors, SEJ’s brand identity now exudes high-quality craftsmanship paired with a spirited flair and thoughtful purpose. This revitalized visual language has harmoniously integrated the Steve E. Jenkins brand of products into one family that tactfully showcases his top-tier designs with taste.

32_Identity_2 33_IG_Post_4 34_Collage 1 35_Print_4 36_WordPlay_2 1 Divider