Before any actual creative work begins, extensive background research is conducted to understand the objective, audience needs, and project expectations. Additional market, consumer and competitive research is used to gain a deeper insight. This research provides essential information used to produce a creative brief that summarizes the project, along with a detailed delivery schedule.
Ideas are translated into visuals and analyzed. Design drafts are shared for your review ensuring your input is reflected before any pieces go into production. Once the look and feel has been finalized, all deliverables are processed and fine-tuned to meet quality assurance expectations.
After the design is complete, we follow up to assess the outcome of the project. We highly value your insights and appreciate any feedback from you and your customers. If desired, we can continue making improvements to help sustain consumer engagement.